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Traditional overall home lighting transformation risk and confusion
Some traditional overall home lighting brands still have doubts about whether to transform LED overall home lighting, or how long it takes to transform LED overall home lighting: How big is the current LED home lighting market? How big is the risk? Can consumers accept LED lamps? Obviously, the above The problem is that most second- and third-line home lighting brands must be considered.
However, due to the changes in channels, consumer groups and terminal display caused by LED light sources, home lighting companies in the disadvantaged areas have seen hope. They are eager to use LED home lighting products to quickly enter the market, especially the second and third-line home lighting brands. . At present, the LED home lighting market is developing rapidly in the southeast coast. Therefore, many second- and third-line home lighting brands have been “smashed†in the southeast coastal lighting market.
The dealers have even been unable to hold back, and look at the original LED home lighting products, especially the traditional home lighting manufacturers that they originally trusted, often urged these traditional overall home lighting brands to transform LEDs as soon as possible. In the survey, Mr. Wang, a distributor from Hefei City, Anhui Province, sold LED lamps since last year. The customers are home improvement companies and design companies. As the "post-80s" Mr. Wang dared to innovate, he said that due to the low carbon and environmental awareness, the traditional lighting can not achieve the function, LED can be achieved. Many dealers in Hefei are selling LED lamps. At present, Mr. Wang, such as LED business photos, LED home lighting, LED packaging products, etc., are selling. The sales of traditional lighting and LED home lighting are half, and he will slowly put it later. Traditional lighting products are eliminated. At the same time, he will also plan towards the LED home lighting store, because some customers have hoped to shop one-stop.
At present, home lighting "predators" have not been involved in LED overall home lighting, and only a small number of small commercial lighting products, such as NVC, Sanxiong, Aurora, Op. However, through market research, the reporter learned from some LED home lighting companies that a traditional home lighting "predator" has already invested 200 million, and launched a full range of LED home lighting products in one event. . However, the LED home lighting companies surveyed said that although there will be some impact, but the "predator" mainly attacks the first-line market, they are targeting the second and third-line markets, and the price/performance ratio is more in line with the needs of ordinary consumers.
Nowadays, many traditional home lighting companies have gradually introduced LED products, including LED business photos. Since LED home lighting and LED commercial products overlap, as long as the channels are needed, traditional home lighting companies that want to transform will often sell some LEDs. Commercial photos, but for them, LED home lighting is better to sell, which has something to do with customer sources. LED home lighting is a stereotyped product, mainly dealers, and repeated purchases are mostly; LED business photos are mostly for engineering companies, mainly for one-time purchase.
The LED home lighting will not be very long from "non-mainstream" to "mainstream". In the morning and evening, LED home lighting will become the main body of home lighting. However, it will basically develop in a step-by-step manner, and the overall LED home lighting risks and opportunities will coexist. Enterprises blindly entering the LED home lighting industry will not have a good end. Before choosing to enter, traditional home lighting companies must carefully consider their own research and development technology, talent team, large-scale production capacity, management system upgrade, home lighting innovation channel, after-sales service system. Whether it matches the development of LED home lighting needs.
Now the entire home lighting field is basically doing LED home lighting products, the competition is fierce, but why not promote the development of LED overall home lighting? Plus a "predator" to promote the other LED home lighting brand in the channel On the bold attempt, I believe that LED home lighting will go faster.